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I'm Yang,

A Product Marketing Expert for Startups & Big Tech

I help companies tell their story in a powerful way and win their target markets.

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Yes, yes, "Yang" like in yin-yang but pronounced "young"

Proud to have worked with:

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Great stories don’t just sell products, they shape perceptions.  From uncovering insights to crafting stories that resonate, I partner with businesses to develop strong strategies and communicate with clarity and impact.​

Drive growth and strategy with flexible product marketing expertise, on your terms.

My Services

Drive successful launches with a strategic roadmap

Positioning &
Messaging

Establish a clear, compelling market identity

Website Launch

Deliver a high-impact site tailored for growth

Market Research

Uncover opportunities to guide smarter decisions

Copywriting

Transform ideas into powerful, results-driven content

Equip teams with tools to win more business

"It was great seeing the passion and dedication Yang brought to her work. She led major initiatives that directly contributed to WINN's growth I and would happily work with her again in the future."
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Eldad Postan-Koren

Co-Founder & CEO, WINN.AI

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Itay Keeno Katz

Founder & CEO, Mimesis

"I had the pleasure of working with Yang on several projects, and her expertise in marketing strategy consistently impressed me. I highly recommend her to anyone seeking a creative, results-driven marketing expert."
"Yang was instrumental in creating the marketing strategy for each of the  partners I managed at Wix, and was wonderful to work with. With her extensive experience she would be an asset to any company."
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Iris Potruch

Business Executive & Consultant

About Me

With over 15 years of experience in B2C and B2B marketing, leading product marketing in big corporations and small startups, I help companies grow and win their target markets. Combining deep strategic thinking and hands-on expertise, I bring a global perspective and a results-driven approach to every project.
 

I specialize in developing strategies for SaaS and AI-driven solutions. During my time at Wix, I headed the product marketing efforts in the App Market which hosted 250+ web apps. At Similarweb, I led the creation of minisites for key solutions and produced high-performing sales enablement assets. I have led projects in several startups, recently working at Winn.ai where I launched a content hub and produced an influencer-collaborative AI course that gained significant traction.

I'm passionate about helping businesses connect with their audiences and achieve measurable success. Let’s discuss how I can support your goals!

Get In Touch

Drop me a line and let's turn your ideas into impact!

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  • LinkedIn

+972-54-6964929

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